SofaScore, a sports data company operating in Croatia, has partnered with Croatian footballer and Real Madrid playmaker Luka Modric to appoint him as their brand ambassador.
Enhance company profile and exposure
The deal between Croatian superstar Modric and live scores provider SofaScore was hammered out on Sunday, when SofaScore co-founders Zlatko Hrkać and Ivan Bešlić met Modric. The centerpiece of the deal will be the upcoming FIFA World Cup in Qatar and SofaScore looks to increase its popularity among football fans around the world.
To commemorate the partnership with Modric, SovaScore released a statement, highlighting the timing of the deal ahead of the World Cup in Qatar, a competition that could become the Croatian’s last at international level.
“Luka joins SofaScore at a significant moment – before the Qatar World Cup, which could be his final major competition. We are eager to see the outcomes of this cooperation as well as the results of the Croatian national team. And, of course, to follow them on SofaScore.”
A four-time UEFA Champions League and Ballon d’Or winner, Modric was a member of the Croatian national football team that played in the country’s historic 2018 World Cup and finished second, SofaScore seeks to increase its exposure by leveraging his shared citizenship with the outstanding player.
Ahead of this year’s major international competition, as Croatia seeks to replicate its success, SofaScore intends to promote Modric as a “unique product that connects fans, sports fans and athletes” within their union.
With a monthly user base of 22 million and top ratings among live scores category apps on both Google Play and the App Store, SofaScore is cementing its position as a sports data source for sports fans.
Turn raw data into insights
According to SofaScore Sales Director Daniel Jurilj, the company is leveraging its ability to extract valuable insights from raw data and help its users get a more complete picture of what’s happening in the game.
Gurel also highlighted the importance for any company involved in sports, such as live score providers, betting operators, and others, to be able to provide a “seamless mobile experience”, if they are to succeed in this highly competitive field, with a focus on the next World Cup in Qatar. .
In addition to direct scores, SofaScore provides data solutions available to leagues, teams and operators to help improve the sports betting industry and is in the process of developing new solutions that will increase customer engagement for operators as the company strives to position itself among industry leaders. .
For Modric, the deal comes as he and his Real Madrid colleagues prepare to host Manchester City in the second leg of the Champions League semi-final this year, looking to overcome his goal delay in the first leg, where the final score was 4.-3.